tiche clothing is a sustainable womenswear brand based in Florence and it's driven by the philosophy that every woman is unique and should be able to express herself through what she wears. Our sustainable design creates effortless silhouettes that celebrate the feminine figure, for women of all ages and all over the world.
Meet tichetiche clothing is a slow-fashion brand, where every piece is the result of thoughtful and patient work. Materials are sourced, woven, cut, dyed, and refined through human contact. We use high-quality, overstock fabrics leftover from the production of luxury fashion brands. All our fabrics are produced locally, near Florence, a place renowned for its textiles industry. We work with local artisans whose longstanding knowledge, commitment and passion are reflected in each piece.
We believe that each Woman is unique, and it is our desire to help you express your individuality through the language of fashion with authenticity and integrity, in a spirit of acceptance and kindness toward oneself, each other and our planet. In translating our vision into wearable sophistication, we celebrate perfectly-imperfect natural fabrics like silk, linen, cotton and wool – fabrics that feel good but are also good for the planet.
Our contemporary esthetic celebrates simplicity and minimal lines as key to comfort and a timeless elegance. We make pieces that fulfill more than just their utilitarian purpose – they are a feast for the senses that tell a story and can stand as objets d’art in their own right. Our goal is for our pieces to form a treasured part of your wardrobe for a long time, as collectibles you wear with pride and eventually pass down. We love incorporating quality details from special-occasion clothes, like hand-crafted buttons, into everyday wardrobe, making sure your everyday feels extraordinary.
Every collection is made in limited quantities, reflecting our decision to use luxury-brands’ leftover fabric, as well as our desire to celebrate and advocate uniqueness, the one-of-a-kind nature of every woman. This allows us to grow and evolve with each new series, pushing ourselves creatively and producing pieces that encourage individuality and stay relevant over time.
Meet the designer
tiche clothing is the brainchild of Florence-based artist and designer Tijana Stanković, launched in 2015 out of a love of art and creativity. The Serbian-born creative came to Italy at 18 to study fine art, only to fall in love with the country’s culture and finally settle there.
Her artistic background, including over 10 years of experience working in art galleries, is in line with her mission to celebrate the elegance and values of Italian fashion while collaborating with local artisans and professionals to design for a woman proud of her femininity and passionate about life. Tijana’s artistic point of view on life and her ability to see creativity in everything permeates her collections. Creativity for her is expressing herself with any material in her hand: “I am not what I am, I am what I do with my hands” (Louise Bourgeois).
The Name / Meet the Goddess
Our brand’s name comes from the Greek deity Tiche (or Tyche), the goddess of luck and chance, the personification of the power that determines the course of things. Tiche was the goddess of fate or fortune in life, typically associated with good events. She was the protectress of cities, governing their prosperity. Hence the greeting phrase that came from the Hellenistic period: ἀλαϑῆ τύχη – "to good luck", frequently found on public epigraphs. The goddess was typically represented with auspicious symbols, like the cornucopia for wealth, the rudder for control over one’s destiny, as well as wings or the wheel, to represent fortune’s mutability. Sometimes she is shown wearing a crown representing the walls of the city she guarded. We like to think that by wearing our clothes you are wrapping yourself in good fortune, leaving us only to wish you καλή τύχη [kali tìchi], or good luck.